Bakery brand identity: AI moodboard, hand lettered logo
Lovely palette. From the agency side: the client signs off on the logo files and the rights transfer, not on the moodboard. I would keep the moodboards in your internal archive, label them "reference only", and put a line in the contract that the deliverables are the logo files you hand over.
Cite
Creatisimo, "Bakery brand identity: AI moodboard, hand lettered logo", https://creatisimo.net/topic/bakery-brand-identity-ai-moodboard-hand-lettered-logo/, accessed 2026-11-15.Sharing a finished project from our studio: a brand identity for a neighborhood bakery that is opening a second location. Warm cream and burnt orange palette, a small wheat mark, packaging labels, a sign, and a menu board.
The process is the reason I am posting. For the first round I used an image generator to build moodboards: loose scenes of flour dust, window light, tiled counters, paper bags, to help the owners say what they liked and did not like. None of those images went into the final work. The logo wordmark is hand lettered by me on paper, scanned, traced and cleaned up in vector. The wheat mark was drawn from scratch.
Now that it is done, I have two worries and I would like to hear from people who have been through this. First, the bakery owners want to own the logo outright and eventually register it. Does using AI in the early moodboard stage affect that? Second, a few moodboard images are still in our client deck. Can we leave them in the archive or share them with the client as "inspiration"? I do not want to create a problem for them later.
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- Bea N.Member ·
Lovely palette. From the agency side: the client signs off on the logo files and the rights transfer, not on the moodboard. I would keep the moodboards in your internal archive, label them "reference only", and put a line in the contract that the deliverables are the logo files you hand over.