Honest answer: I use a grid for about 60% of my work and ignore it for the rest. The 40% without a formal grid still has underlying structure - I’m just building it intuitively rather than locking to a system.
The cases where I always use a strict grid:
- Multi-page documents (reports, brochures, anything with repetition)
- Anything with a lot of text
- Responsive web work where the grid carries into dev handoff
- Client work where another designer might inherit it
Where I wing it:
- Single posters or one-off compositions
- Experimental or conceptual work
- When the brief calls for organic, asymmetric layouts
The real grid knowledge lives in your eye after you’ve worked with enough of them. You start to understand why grids work - alignment, rhythm, visual rest - and you can replicate those outcomes without drawing the columns.
Do junior designers on your teams use grids consistently or do you find yourselves having to push it?