3D lettering has become one of those skills where the gap between “trying it” and “doing it well” is enormous - and I think that gap is what makes it valuable.
For anyone getting into this space, the honest skill map:
Foundation: hand lettering fundamentals first. 3D is an extension of letterform understanding, not a replacement for it. If your 2D letterforms are weak, adding a dimension makes them worse.
Tools for 3D letterform work: a two-track situation right now. Blender for serious 3D with full lighting/material control. Procreate with perspective guides for stylised illustrated 3D. Different outputs, different learning curves.
The cheat that’s not really a cheat: the extrude-and-light approach in 3D software is technically easy but looks generic. The interesting work comes from hand-distorting the extrusion, treating the letters as architectural objects, applying material logic that doesn’t follow what the software suggests.
Instagram and Behance accounts worth studying: look for people tagging #handlettering and #3dtype simultaneously. The best 3D lettering practitioners tend to come from illustration backgrounds, not software backgrounds.
What’s your current approach and what’s the hardest thing to get right?